George F. Snell III Joins Weber Shandwick As Senior Vice President, Digital Communications Practice
Friday, June 12, 2009 CAMBRIDGE, Mass. – June 12, 2009 – George F. Snell III, a former journalist with deep experience in developing web-based communications strategies, has joined Weber Shandwick as a senior vice president in its Digital Communications practice (www.webershandwick.com/digitalcommunications).
Snell has more than 20 years experience as a journalist and communications consultant. He has worked with many major New England companies to develop online programs to help them communicate about their businesses and protect their reputations. Snell regularly blogs about the media, public relations and social networks.
“Providing our clients with the most strategic digital and social media programs is a high priority for us,” said Micho Spring, chair of Weber Shandwick New England and the firm’s U.S. corporate practice. “George’s addition will increase our ability to offer senior counsel to clients who are confronting the challenge of communicating across an ever-changing array of digital and social media platforms.”
Prior to joining Weber Shandwick, Snell was a senior vice president at Racepoint Group. He was a co-leader of the global communications efforts for One Laptop Per Child, which won numerous awards, including the United Nations Grand Award for Excellence in Communications and a PRSA Silver Anvil Award for Reputation/Brand Management. Before joining Racepoint, Snell was a director and senior consultant at ML Strategies.
Commenting on his appointment, Snell said: “I am excited to be joining Weber Shandwick to work with clients on their digital and social media communications goals. Weber Shandwick has the depth of experience and the local, national and global reach to enable businesses to craft solid digital communications strategies on virtually any scale.”
Snell spent the majority of his reporting career at the Telegram & Gazette in Worcester, Mass. as a general assignment reporter covering politics, business and education. He is the recipient of a UPI New England Newspaper Award for Community Service. His long-time literary blog was a 2008 Weblog Awards Finalist for Best Culture Blog.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates — engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations an unprecedented three times. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com/.