Covario Recognizes Top Advertisers with SIGMA Awards, for their Innovation in Search and Digital Advertising
Covario Recognizes Top Advertisers with SIGMA Awards, for their Innovation in Search and Digital Advertising
Apollo Group, Cabela’s, Intel and Yahoo honored for excellence and contributions to the future of digital advertising
SAN DIEGO, CA (February 4, 2010) – Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced today the winners of this year’s SIGMA awards. The winners were announced at INFLECTIONPoint 2010, Covario’s annual customer conference that takes place each year in San Diego, California.
The SIGMA awards recognize advertisers, agencies and partners that have achieved unique business advantage through their use of digital marketing and the Covario interactive marketing analytics solutions.
This year’s award recipients are:
* Apollo Group – Best Use of SEO Technology Award
* Cabela’s – Best Use of SEO in Business Award
* Intel – Best Strategic Use of Search Award
* Yahoo! – Best Paid Search (PPC) Program Award
The SIGMA awards were introduced this year to highlight innovation and excellence in digital advertising, as well as to draw attention to the use of advanced analytics to drive performance, increase operational efficiencies, and ensure accountability across large-scale digital advertising programs.
Russ Mann, chief executive officer at Covario, presented the Sigma Awards. The awards were received by David Roth, Director of SEM at Yahoo!, Corey Carrillo, Intel Global Media – Worldwide Search and Online Promotions Manager, Shelley Wingard, Sr., Internet Marketing Manager at Cabela’s, and Steven Ganczaruk, SEM Marketing at Apollo Group.
“Our SIGMA awards recognize advertisers that are pushing the boundaries of innovation in interactive marketing that drive results, while leveraging Covario’s Marketing Action Platform,” explained Russ Mann, chief executive officer of Covario. “These advertisers experienced significant improvements in performance with their global digital advertising programs by using technology and analytics.”